Understanding Prejudice
Understanding Prejudice
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Exercises and Demonstrations
Frequently Asked Questions About the IAT

This page contains general information about the Implicit Association Test (IAT). For answers to frequently asked questions about specific tests, please visit the Race IAT and Gender IAT pages.

1. Who created the IAT?

The IAT was jointly developed by the following three professors:

2. When and why was the IAT first developed?

The IAT was initially developed in 1995 as a laboratory tool to understand unconscious attitudes and biases. It was first adapted for use on the web in 1998.

3. Where can I learn more about the IAT and hidden biases?

Two good places to learn more about the IAT are the Project Implicit web site developed by the same researchers who created the test, and the tolerance.org web site developed by the Southern Poverty Law Center. The latter site also has a nontechnical overview page entitled Hidden Bias: A Primer.

4. Are there other IATs available on the web?

Yes. The Project Implicit web site offers several versions of the IAT, and tolerance.org has more than 10 different versions of the IAT, including tests related to race, gender, sexual orientation, age, body image, and other topics.

5. What kind of research is being done with the IAT?

Dozens of research teams worldwide are using the IAT to explore a wide range of topics, including unconscious stereotyping, nationalism, ageism, anti-fat prejudice, and self-esteem, to name just a few. For a partial list of researchers, please see IAT Researchers Worldwide.